"The more examples we get of businesses entering the transition out of free will, the easier it will be for proactive politicians. In a democracy there must be a 'market' for proactive decisions in politics, and that market can be created by proactive businesses in dialogue with proactive customers. For example, in Sweden, some of these proactive business leaders are lobbying for green taxes. In that triangle of dialogue: business-market-politicians, a new culture may evolve, with an endorsement of the values we share but have forgotten how to pay attention to."
Karl-Henrik Robert, Founder of The Natural Step